London-based Emma is a personal finance management app, which is touted to be the best financial friend. Founded in 2018 by Antonio Marino and Edoardo Moreni, the Emma app connects to users’ bank accounts and crypto wallets to help plan the budget, track expenses, and save money.
The app works with the intention to help users understand how much money they have left to spend till their next payday, track as well as find unnecessary subscriptions and get alerts to avoid going into the bank’s overdraft.