In a recent development, a Belgian startup Macty has developed an artificial intelligence (AI)-based app – Complete the Look – for the fashion industry. The application will provide customised product recommendations for the customers of fashion stores using AI and computer vision. The app will cater to both online and offline customers resulting in higher profits for the apparel stores as well as the industry. Notably, Complete the Look is believed to deliver unique styling experiences to the customers and augment the profitability.
Susana Zoghbi, the CEO of Macty, said, “People are attracted by new store experiences, through new forms of interaction and ways to find products. It is therefore essential for sellers today to be able to offer these experiences. Our ‘Complete the Look’ application inspires customers while it helps sellers to increase the findability of their products and stimulate sales.”