UK-based THIS is one of the fastest-growing food businesses with a growth rate of 53% month-on-month. Eventually, their products are placed in over 1200 outlets across the UK. The company is also forming partnerships with both restaurant groups and retailers simultaneously.
Founded by Andy Shovel and Pete Sharman in 2019, THIS has come up with a product that mimics meat in texture, appearance, taste, and smell. This product uses soya beans and peas as the base and is produced sans causing any environmental or ethical impact. This start challenges legacy plant-based meal brands as it targets meat-reducers instead of vegans.