Filetransfer scaleup WeTransfer is now a B Corporation. With this certification the Amsterdam based company joins the most ethically and sustainably responsible companies there are. It took some hard work, says WeTransfer CEO Gordon Willoughby. And it’s not just about doing the right thing as he’s sure it’ll pay off in the end.
WeTransfer is now a B Corp
Anyone familiar with WeTransfer might think that becoming a B Corp is a logical step for WeTransfer. As CEO Gordon Willoughby puts it: “We’ve always been purpose driven”. Willoughby took over the role of CEO from Bas Beerens in 2016. At the 10th anniversary of the company, he felt like it was a good idea to aim for certification. “We always put people and creativity ahead of technology. For instance, right from the start we gave 30 percent of our ad space to creative causes. At our anniversary, we were looking forward, thinking of what our company could become. Part of that was becoming a B Corporation; it really appealed to us.”