The ‘Apple of China’, Xiaomi set its foot in Europe and witnessed enough success. The company has managed to create a hype for its upcoming smartphones across the continent. It won’t be an exaggeration to say that Xiaomi altered the smartphone shipments and market share of OEMs in Europe. Especially, the company took a chunk of the market share possessed by big brands such as Apple and Samsung.
A recent report by Canalys gives an overview of smartphone shipments and market share of OEMs in Europe. “Europe is in a favourable position and attracts the attention of many Chines vendors given its channel balance. Operators and open channels form 47% and 50% respectively in terms of go-to-market. This has given the potential to scale and healthier margins with mid to high-end products”, stated Mo Jia, Canalys analyst.