Italy-based Pack secures €500K in pre-seed round to boost HRtech services

Italy-based Pack, a HRtech firm that specialises in corporate mentoring and coaching services since 2022, announced that it has raised €500K in a pre-seed funding round.

The company’s next strategic steps will be directed toward attracting top-tier coaches and mentors to enhance its coaching and mentoring services. These funds will also support the scientific and technological advancement of its innovative digital platform, which incorporates artificial intelligence.

“At Pack, access to top global talents is crucial. In the coming months, we will significantly expand our network of coaches and mentors available for our partner companies,” says Pietro Maria Picogna, CEO of Pack.

“Additionally, we will complete our scientific committee, composed of some of the most important PhDs globally,” Picogna adds.

Investors and strategic partners

The funding round marks one of the most substantial pre-seed funding rounds in the Italian HRtech landscape. Investors include Praxi Spa (ITA), Techstars LLC (US) through the Techstars Partners 2021 vehicle, Ad Maiora Srl, C360, and Happily Welfare Srl (ITA).

Strategic business angels, including Emilio Cosso (CEO, Bergen Engines), Andrea Sacco (CEO, Isonova), and Achilleas Kotrozos (CEO, Growth Pal), also joined the round.

“The involvement of entities like Praxi and C360 in Pack’s capital will enable us to increase our distribution capacity in the Italian market. Furthermore, Pack will continue its R&D activities dedicated to the development of new products and highly performing SaaS solutions,” says Picogna.

“The recently closed round will also allow us to expand into Southern Europe, where we already have our first success cases,” he adds.

Pack also received legal support from firms such as Bonelli Erede, led by partner Giulia Bianchi Frangipane and senior associate Enrico Goitre, Bird & Bird under the guidance of Attorney Francesco Pezcoller for Techstars, and Leading Law, where Attorney Mario Donadio represented Praxi Spa.

Pioneering digital HR transformation

With a team of young professionals under 30 hailing from diverse backgrounds, Pack, founded by Picogna and Giacomo Gentili, seeks to become a market leader in Italy and export its expertise to Europe with a strong focus on Spain, Greece, and Portugal. 

Currently, Pack’s platform manages global leadership programmes with mentors and coaches hailing from over ten different countries. The company has introduced a specialised digital solution aimed at enhancing corporate training procedures, which garnered a remarkable 94 per cent satisfaction rate and an impressive Net Promoter Score of 52 points.

“What we launched this year is a true technological innovation in the field of training and development. There are still very few companies in the world that are investing in the digitalisation of their HR processes using AI,” Picogna says.

“The entry of strategic financial and industrial partners demonstrates that it is possible to kickstart this trend from our country to continue improving the job market worldwide,” adds Picogna.

Since its establishment in 2022, Pack has attracted over 15 multinational companies to adopt its technology for digitising their training and development processes, with the aim of attracting top talents. The company’s core mission, however, remains centred on improving the job market and supporting its stakeholders.