Amsterdam-based Pride Capital Partners has secured the first close of its Fund III at nearly €75M, targeting a total of €150M with a hard cap of €200M. It aims to back later-stage B2B software and managed ICT services companies across Northwestern Europe.
Founded by Lars van ‘t Hoenderdaal in 2014, the Dutch firm has built its strategy on debt-led financing solutions for non-sponsored, scalable technology companies across the Benelux, DACH, and Nordic regions.
The fund has already deployed capital into its first two investments: Belgium-based IT services provider Tyneso, receiving financing to accelerate organic growth and enable buy-and-build strategies, and Denmark-based CCIT, a full-service IT company that will expand across Denmark through targeted acquisitions and operational scaling.
The funding is secured from both new and existing investors, including a renewed commitment from the European Investment Fund (EIF), which has been a long-standing backer of PCP’s investment approach. Fund III benefits from what the firm describes as a solid seed portfolio and healthy deal pipeline across its core regions.
Building on top-quartile fund performance in Northwestern European tech
The new fund continues Pride Capital Partners’ focus on providing flexible financing solutions to founder-led businesses, building on what the firm describes as top-quartile performance from PCP Fund I and II.
The Northwestern European B2B software and ICT services market has seen increasing demand for alternative financing structures, particularly among companies seeking growth capital without traditional venture capital requirements.
Unlike competitors such as Balderton Capital, Summit Partners, and Atomico, among others, Pride Capital Partners differentiates through its debt-led financing approach specifically tailored for non-sponsored tech companies seeking flexible capital solutions for scaling operations.
From 1997 tech financing veteran to Northwestern Europe specialist
Lars van ‘t Hoenderdaal brings extensive experience in software and technology financing since 1997, positioning the firm to identify and support exceptional founders and management teams across the target regions.
Pride Capital Partners operates from offices in Amsterdam, Cologne, and Copenhagen, providing geographic coverage across its core markets.
Lars van ‘t Hoenderdaal, Founder and Managing Partner of Pride Capital Partners, says, “These new investments from our third fund confirm the potential of our strategy and the trust we’ve earned. Having worked in software and technology financing since 1997, I’ve seen how the right capital partner can unlock real value.”
“With Fund III, we’re deepening our commitment to helping exceptional founders and management teams scale sustainably on their own terms.”
Expanding portfolio across Benelux, DACH, and Nordics
Pride Capital Partners operates with backing from its own shareholders, institutional investors, high net worth individuals, and family offices.
The firm’s existing portfolio companies include Benelux-based Fivespark, Netaxis, Fairbanks, Carya, Dileoz, Ixly, Archipel Academy, ScanmarQED, Spotzer, and Tyneso, DACH companies eKomi, Rubicon, moveXM, Kendox, Architrave, GBC, and Link11, and Nordic investments EasyTranslate and CCIT.
Pride Capital Partners targets later-stage B2B software and managed ICT services companies that have demonstrated scalability and seek capital for accelerated growth, acquisitions, or operational expansion, whilst maintaining founder and management team control over their strategic direction.
Pride Capital Partners’ previous investments
Pride Capital Partners has made several strategic investments in technology and digital service companies to support their growth and scalability:
- January 2023: Invested €2.75M in EasyTranslate, a Copenhagen-based translation management software company, to help expand its customised language solutions platform. Existing investors also participated in the round.
- August 2022: Provided €2M to the Matrixian Group, a Dutch data and technology company, aimed at accelerating scalable growth.
- May 2021: Co-invested with AtlasInvest Holding in Spotzer, an Amsterdam-based digital marketing solutions provider, to support the company’s growth strategy. The investment amount was undisclosed.
These investments reflect Pride Capital Partners’ focus on scaling innovative digital and technology-driven businesses across Europe.
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