Innovation may be the word companies have been using most frequently in recent years. And with good reason: the lifespan of corporates is declining rapidly, while new players are emerging faster than ever before. There is no reason to presume corporates will still be relevant in the future. But how do you ensure your organization is not successfully failing at organizing innovation?
How do you organize innovation?
Therefore innovation is the key to survival for companies. But how do you organize innovation? That question turns out to be a lot harder to answer. Just take a look at a recent research by Deloitte and MIT Sloan among over 3700 executives and managers. It shows that almost 90 percent thinks their business will be hit by digital disruption, but not even half of them is convinced their company is adequately prepared for that. Daily concerns narrow down the vision and there is uncertainty about which approach will get the best results.