Up!Rotterdam will run the global digital Upstream Festival from September 21st-27th, to spark collaboration and growth among the frontrunners of the next economy. The festival brings together thought leaders, change-makers, and creative disruptors working at the forefront of digital, carbon-neutral, circular, and inclusive societies, uniting more than 30 public and private partners to co-create a diverse programme with one thing in common: to transition to the Next Economy.
We talked to Lars Crama, Chief Ambassador of Upstream, about the festival and its mission.