Romania-based SeedBlink closes first Dutch investment deal with Amsterdam-based Productpine: Know more

Bucharest, Romania-based SeedBlink, a co-investment platform, announced on Monday that it has made its first Dutch investment deal with Amsterdam-based online shopping marketplace Productpine. 

Productpine aims to raise around €2M through SeedBlink. Of this, €1.7M has already been committed by current and new investors. 

According to the co-investment platform, around 35 per cent of the capital commitments came from Dutch investors, 15 per cent from the United States, 10 per cent from Germany, 20 per cent from Austria, and 20 per cent from Romania.

“This is our first fundraising deal in the Dutch market, and illustrates how we successfully bring together European companies and investors,” says Andrei Dudoiu, Managing Director of SeedBlink. 

Productpine says it will use the funds to scale up to continue its growth. 

Productpine: What you need to know

Camiel van Dooren, Vincent Hulshoff, and Dimitar Maslarov founded Productpine in 2019 to help e-commerce brands scale Direct-to-Consumer (D2C) sales in a greener and cost-efficient way. 

Productpine claims to save direct-to-consumer brands up to 75 per cent of their marketing costs. 

The Dutch company says that brands can work together through the platform to share advertising costs, realise savings, and grow independently of companies like Facebook, Google, and Amazon.

The company operates in the Benelux and will expand to Germany and the United Kingdom in 2024. Existing customers include Sonos, Sennheiser, Ring, BaByliss, Moleskine, and Polaroid. 

The company says it fully offsets every order by investing a portion of the brand’s marketing savings in sustainability projects. 

Last year, Productpine raised €2.5M in a seed investment round led by Acequia Capital along with private investors such as Stefan van den Berg (founder of Afterpay) and Kalo Bagijn (founder of BinckBank and Brand New Day).

Camiel van Dooren, co-founder and CEO of Productpine, says, “Our mission is to make shopping without environmental impact the standard. This investment round not only gives us not only the capital to scale up the platform, but also brings us the knowledge and expertise of highly reputable investors.” 

“As one of our financial partners, SeedBlink gives us access to a large network of European investors, who will support us in realising our goals,” he concludes. 

Seedblink: What you need to know

SeedBlink is a pan-European investing platform that enables the funding of top-tier technology startups and scale-ups with the help of individual and institutional investors.

In the first 3 years since its launch, SeedBlink attracted over 250 European portfolio companies and a strong network of tech and business leaders, business angels, and venture capital firms.

The company has offices in Romania, Bulgaria, Greece, and the Netherlands. 

Robbin Hoogstraten, regional manager of SeedBlink Benelux, says, ” We are very pleased to be able to offer investors this exciting opportunity as our first deal in the Netherlands. We see this as a first step to help develop a dynamic European capital market where tech startups and investors can find each other across national borders.”