Dutch-based Spotler Group bags €30M to help marketers improve customer experience and grow

Rotterdam-based Spotler Group, a marketing technology company, announced on Wednesday that it has raised €30M in a fresh round of funding from new and existing shareholders.

Following the acquisition and successful integration of OBI4wan, Webpower, Squeezely, Pure360, and Tripolis, the company is ready to further accelerate its growth.

Investors in this round

The round was led by majority shareholder CNBB Equity Partners, a Dutch mid-market software investment firm focused on growth and buy-out investments in B2B SaaS businesses.

Arco van Nieuwland, managing partner at CNBB Equity Partners, says, “We continue to see significant untapped potential for acquisitive growth in the mid-market, and we are impressed by the ability of the Spotler team to build and develop a portfolio of leading technologies. This made it an easy choice for us to further invest in the company.”

The round also saw participation from Mill Reef Capital, a firm that offers bespoke investment solutions allowing clients to access high-quality European private equity managers through primary and secondary investments.

Helping marketing and customer service teams succeed

The Spotler Group is a family of European suppliers that provides marketers and customer service representatives with the tools they need to interact with clients, improve customer experience, and expand their businesses. The company also offers online email marketing, marketing automation software and associated knowledge and services. 

Spotler Group was founded in 2016. However, it has been active since 2004 ( under the name of Blinker and MailPlus). Currently, the company is helping over 10,000 marketers at over 4,000 companies, transmitting over 18 billion messages every year.

Under the umbrella of Spotler Group, leading brands including Spotler, Tripolis, Squeezely, Pure360, Flowmailer, and OBI4wan, serve mid-market B2B, B2C and e-commerce businesses, as well as public sector and government organisations. The Group serves more than 3,800 customers throughout 15 countries with the help of over 300 employees.

Capital utilisation

Spotler Group says it will use the funds to finance its organic and acquisitive expansion. The Group will enhance its position, enter new markets, and invest in growing the share of wallet with its clients by incorporating new technology through this buy-and-build approach. 

Lee Chadwick, CEO of Spotler Group, says, “This investment allows us to tap into the opportunities we see in the market and accelerate our growth strategy. The commitment of new and existing investors is a vote of confidence in our team’s ability to create value for our customers and grow our business by helping clients achieve their success.”