Dutch travel scaleup Tiqets partners with Google to offer bookings on Maps, Search, and the Assistant



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Award-winning global ticketing platform Tiqets has partnered with search tech giant Google to offer easy booking service on Maps, Search and the Assistant to its users. For those who are not aware, the scaleup from the Netherlands is famous for its great service around the world, it is the highest rated ticketing company with more than 12,000 reviews.

How Google and Tiqets will work?

As informed, the Larry Page co-founded company will offer admission tickets to users from the online ticket platform for museums and attractions via Maps, Search, and the Assistant to their users. Tiqets is proud to be a launch partner working with Google on this new ‘Reserve with Google’ tours and activities vertical.

In the arrangement, Google will handle the user interface of the app via the suite of relevant Google Services, and the company will process payment and fulfillment – including ticketing and customer support.

Tiqets and it’s services

Google has opted to work with Tiqets because the Dutch ticket scaleup offers a fully digital ticketing process with last minute availability and 24/7 customer support in eight languages. All admission tickets on Reserve with Google offer friction-free automatic booking. So only partners who can deliver upon the stringent technical requirements to deliver ticketing will be available on Google Services.

The Story behind the partnership

This integration builds on the strong relationship between Google and Tiqets, established during coordinated work on the Google Trips app. It was during this process that the strength of the company’s technical platform made it an obvious partner for Google’s notoriously high standards.

Luuc Elzinga, CEO of Tiqets: “Working with Google is an exciting opportunity for us. Helping customers find tickets more easily, and having our venue partners bookable on Google without leaving the Google experiences, is great. This project strengthens our mission to make culture more accessible”.

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The editorial team of Silicon Canals brings you technology news from the European startup ecosystem. 

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