Virtuagym scores €6M series B investment: 5 remarkable ways Dutch scaleup is revolutionising fitness

A single-room startup to a scaleup with more than 200 employees across offices in Amsterdam, The Netherlands and Medellín, Colombia – Virtuagym – has seen success from the very first day the company came into existence.

Recently, the cloud-based fitness software platform, and mobile apps closed a decent amount of €6 million Series B financing round. It was led by growth investor Endeit Capital, with an aim to fuel the international growth of the company.

Founded by two brothers, Paul and Hugo Braam, Virtuagym has grown rapidly in past couple of years. The company serves businesses in the fitness space in over 80 countries worldwide, including the United States and key European markets. As per the company press release, Virtuagym will use the new funding to develop new innovations, strengthen their market position in both Europe and the US, while fueling further expansion in new markets including yoga studios, martial arts, and dance studios.

Hubert Deitmers, co-founder and Managing Partner of Endeit Capital said in an official statement, “Technology is transforming the way consumers interact with health and fitness clubs as well as their professionals and we believe that Virtuagym is uniquely positioned to tap into this. With their innovative and wide-ranging solutions for health clubs, trainers and studios, Virtuagym has achieved significant traction in this huge and growing market, both in Europe and the US. This, combined with its founders’ vision and the company’s ambitious outlook on product development, convinced us to assist Virtuagym’s roll-out and build a category leader.”

Technology is taking over fitness industry quite rapidly and Virtuagym is one of the best and unique applications which motivates users to get outside and become physically active. Here are the five remarkable ways the Dutch scaleup is revolutionizing fitness.

#1 Personal trainer in your pocket

Virtuagym mobile application is essentially like a ‘personal trainer in your pocket.’ The fitness enthusiasts can track and monitor their activity via the app available for iOS and Android users. The users just need to set their goal and work out, eat or plan their day accordingly. The personal coaching app also provides users with personal messaging, appointment scheduling and nutrition tools.

#2 Around 4,000 exercises in 3D animation

The Virtuagym app contains more than 4,000 exercises and many ready-to-use workouts that users can easily do at home. The 3D animated exercise instructions combined with an extensive trainer interface for (online) coaching encourages users to achieve their dream figure and become physically active.

#3 The B2C and B2B approach

Virtuagym follows a dual B2C and B2B approach, where at one end the scaleup competes with fitness apps with its personal coaching app. On the other end, it provides an “all-in-one” cloud-based solution for fitness providers, including tools for booking, billing, and member management.

Currently, it’s software and apps being used by over 7 million consumers and 1800 businesses.

#4 Making TV audio easy for gym members

While listening to television audio during exercise is one of the most requested features from health club members, Virtuagym mobile app has a solution for the problem. With the integration of MYE AppAudio, app users select the AppAudio tile in the Virtuagym mobile app and listen to TVs installed anywhere in the facility on their Apple or Android phones.

#5 Accurate cardio workout scan

The app features MYE WorkoutScan option which enables club members to accurately scan their cardio workouts in a single snapshot to track progress, join challenges and earn rewards. The best part, the tech is simple enough to be compatible with any cardio machine with an active C-Safe port.

Hugo Braam, CEO of Virtuagym was quoted in a press release saying, “Technology is gaining momentum in the health and fitness industry. As a front-runner in the space we’ve been promoting technology for over a decade now, and it’s great to see the market finally shifting.”

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