Fashion-tech startup Otrium announces it has raised €24 million in a Series B funding round. The round is led by global fund Eight Roads, early investor in e-commerce mogul Alibaba. How did two young guys from Amsterdam convince this renowned investor to back them with such an amount? We spoke with Otrium co-founder Milan Daniëls to find out.
Series B investment for Otrium
Fashion has fallen on hard times. Many brands are scrambling to adapt to an increasingly digital target audience. And then a global pandemic hit as well, leaving stores empty and warehouses full. In this disrupted market, Otrium seems to offer a solution that makes them thrive. Founded in Amsterdam by two young entrepreneurs, it has now closed another impressive funding round, making them ready to take on the world.