Amsterdam-based Veylinx started as an academic project in 2015. Anouar El Haji – its founder and CEO, was working on his PhD at the University of Amsterdam when one of his fellow researchers was trying to understand why a particular product wasn’t selling that well.
“The product was developed by a large, well-known consumer electronics giant. The company spent millions on (market) research and development but once launched the product fell completely flat. I wondered why a company of that size can’t predict in this day and age whether one of their innovations is going to be successful,” Haji mentions in a blog post.