Dutch-American HelloMaaS, a marketing on demand women-led startup raises almost half a million euros funding

HelloMaaS, an online marketplace where companies find marketers, teams, tools, and tutorials has recently received an investment of €400,000. The investment was led by Amsterdam-based venture capitalist Tablomonto Ventures. Louise Doorn, founder and CEO of HelloMaaS confirmed in the press release that the latest capital injection would be used to strengthen her team, launch new features faster and increase the visibility of HelloMaaS.

She says, “Tablomonto not only offers friendly conditions for me as a founder, but with the expertise and network of the Tablomonto Partners, this collaboration involves much more than a financial investment. The collaboration with Tablomonto offers great opportunities for HelloMaaS.”

Future of work

Tamara Obradov, Partner at Tablomonto Ventures, Harvard Business School alumna and former e-business strategist added, “HelloMaaS fits in perfectly with the ‘future of work’ trend of rapid growth in freelancing among knowledge workers. The combination of an AI-driven marketing planning, teams on demand and fixed price marketing packages on a one-stop-shop platform make HelloMaaS unique in this area.”

Startup led by a woman

Rolf Bixner, Partner at Tablomonto Ventures and former Senior Partner at Boston Consulting Group: “Recent BGC research shows that startups led by a woman generate twice as much returns on average. Now only 1.6% of VC funding in the Netherlands goes to startups with a female founder. We are actively committed to closing that gap. This investment is a good example of this and we look forward to working with Louise and her team. ”

HelloMaaS is a Dutch-American marketing tech startup with locations in Amsterdam and New York. MaaS stands for Marketing as a Service. The platform provides access to marketing knowledge and execution power in a flexible and transparent manner. The HelloMaaS Playbook is an online tool that helps companies choose the right marketing channels and can provide proactive advice over time using machine learning. In addition, HelloMaaS brings companies into contact with carefully screened marketers and offers handy packages of marketing activities at fixed prices. HelloMaaS is advised by top international marketers and entrepreneurs such as Charlene Li (CEO and Principal Analyst at Altimeter Group and author of the New York Times bestseller “Groundswell”).

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