Oaky is an automated upselling platform that helps hoteliers drive revenue by offering guests what they want. This Dutch startup has announced that it has closed a $9.5 million (approx €8.7 million) Series A financing.
The funding round was led by PeakSpan Capital, a growth-stage investment firm focused on the B2B software arena with offices in New York and Silicon Valley. With this fund, Oaky will invest in product development, continued geographic expansion, and team growth across all functional groups.
Lars Jonker, Co-Founder at Oaky:
We are beyond thrilled to announce our Series A financing today and formally welcome PeakSpan to the Oaky family. Their shared passion for our vision and opportunity was evident from our very first discussion, and the philosophical alignment across our organizations is palpable. We’re incredibly energized to leverage this investment to scale all areas of our organization, continue our geographic expansion and solidify Oaky’s position as the global thought leader in this burgeoning category.
Travelers relevant services!
Oaky’s mission, since its founding, has been to help hoteliers capture incremental revenue and enable a superior guest experience by offering travelers relevant services in a personalized manner based on their specific preferences and needs.
Deliver individualised offers!
The company’s platform analyses a vast array of data about each guest to derive demographic, behavior, and intent information, which is then utilized to intelligently deliver individualised offers to the right guest at the right time.
Oaky Co-Founder Tako Paddenburg added:
PeakSpan and Oaky are a fantastic match. We are both young, ambitious organizations that value openness and transparency. Bringing together the best elements of European and American culture will make our partnership a success and help us achieve our ambitious goals.
Oaky integrates with an extensive roster of vendors throughout the hotel technology ecosystem, including Property Management Systems, Channel Managers, and Online Travel Agents.
Oaky Co-Founder, Erik Tengen:
In PeakSpan, we found a partner that loves data and understanding customer behaviour as much as we do. This partnership marks an exciting milestone in Oaky’s history and will provide us with the resource and expertise to realize the success we know is achievable. Thank you to everyone who has supported us along this journey, including our amazing team, customers, partners, investors, and ambassadors.
Main image credits: Oaky
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