EA SPORTS Unveiled a Trinity of Technologies Including HyperMotionV*, the Introduction of Women’s Football to the Ultimate Team Pitch, and EA SPORTS FC’s First Ever Cover Star Erling Haaland
AMSTERDAM–(BUSINESS WIRE)–#FC24–Electronic Arts Inc. (NASDAQ: EA) today unveiled its first product under the new EA SPORTS FC™ brand, EA SPORTS FC 24, launching worldwide on September 29th, 2023. During a global event in Amsterdam, the cover star was revealed as Manchester City striker, Erling Haaland, who put in a surprise appearance alongside fellow superstars from the World’s Game including Didier Drogba, Luis Figo, Laura Georges, Alex Scott and more. Announcements ranged from detailing three new cutting-edge technologies using real match data to deliver realistic in-game play and bringing men and women’s footballers together onto the same pitch in a world first for Ultimate Team™.
Electronic Arts debuted the EA SPORTS FC 24 gameplay trailer showcasing the ground-breaking realism delivered by HyperMotion V, which uses volumetric data from over 180 professional matches in the men’s and women’s game to deliver revolutionary true-to-football movement and animations.