The Dutch software company Instant Magazine, makers of a user-friendly platform for creating interactive, mobile responsive content, received an investment of $5.4 million from Connected Capital, as well as existing investor Newion. The investors see Instant Magazine as the rising star in interactive content, a trend that lets businesses easily give all of their communications the look and feel of native apps.
Instant Magazine was founded in 2013 on the idea that everyone should be able to create stunning, responsive digital content, even with no technical expertise. Several well-known global brands already use the platform to create newsletters, proposals and pitch decks, annual reports, white papers, and more. In total, they’ve acquired over 1,400 brands in over 42 countries. The 52 employees work in offices in Amsterdam, London, and New York City.
“This investment enables us to further improve our platform and realize our global growth ambitions,” said Daan Reijnders, CEO, and co-Founder of Instant Magazine. “It will speed up the development of features like our template builder and content hyper-personalization. We’re also planning robust integrations with several major CRMs, DAMs, and other content platforms.
In addition to our plans for the platform itself, we’re currently expanding to a number of European countries and building out our US operations. Newion’s previous investments helped us build our Drag & Drop editor and take our first international steps. We’re proud that Newion is once again investing in Instant Magazine, and we’re looking forward to working with Connected Capital. Their hands-on approach really appeals to us and we’re convinced that this is the ideal match to support our growth.”
“Instant Magazine is strongly positioned to become the new standard for interactive content,” said Mathijs Robbens, Founder and Managing Partner for Connected Capital.
“Their platform empowers customers to create and distribute attractive, innovative, and interactive communications assets. Today, browsable content is much more relevant than non-interactive PDFs or PowerPoint presentations. Our investment enables Instant Magazine to realize their international growth ambitions and take their platform to the next stage of development.”
Erik Aeyelts Averink, Venture Partner at Newion adds, “This is the third time we are investing in Instant Magazine. Within a very short time, we have seen them transform from a startup into an internationally established player with a wonderful portfolio of customers. The ambition and drive of the founders really appeals to us, and I look forward to continuing our intensive collaboration. The Netherlands and Europe have become too small, and Instant Magazine has everything it takes to become one of the leading marketing technology providers in the world.”
Recently, Dutch interactive digital content scaleup also announced its collaboration with renowned digital asset management (DAM) platform, Bynder. While, Silicon Canals exclusively also reported based on a conversation with Reijnders that Instant Magazine is planning another integration with the leading CRM, marketing, sales, and customer service platform, HubSpot very soon.
For more updates, stay tuned to Silicon Canals.
— Press Release