Most apps and websites today are based around sharing text and images, because video is simply too complex to implement. Whether it’s for hotel reviews, dating sites or online marketplaces – video offers the ability to convey depth beyond what text and images can.
Companies have held back from video due to the complexity, but api.video now enables it with only a few lines of code. This means developers can build transactional video communications at scale, regardless of the systems their companies use or the type of content they need. Just as Stripe enabled developers to handle payments and Twilio easily did the same for SMS, api.video will bring video capabilities to every developer.