For long, Google has been working closely with brick-and-mortal retailers. Now, it looks like the company has extended the same functionality with a new acquisition. Well, Google has acquired Pointly, an Irish startup that has built both hardware and software technology to help retailers, especially when there is no proper track of the e-commerce industry.
It is reported that Google has acquired Pointy. If this turns out to be true then it will definitely be a spectacular return for Pointy. For now, neither Google nor Pointy disclosed the final value of the deal and it is likely to be closed in the coming weeks. But Rob Moffat, a London-based Balderton VC revealed the amount as $160 million (nearly €144 million) and claimed to be as a European Xoogler successor story.