Manchester United, one of the biggest football clubs in the UK and widely followed globally, announced on Thursday that it has signed a multi-year global strategic collaboration deal with US-based Qualcomm Technologies, a processor designer company.
The focus of the partnership is Qualcomm’s flagship “Snapdragon” platform, which powers many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables, and more.
Aim of this partnership
According to a statement, both the parties will work together in a strategic manner to create “unique” events and experiences for Manchester United fans at Old Trafford as well as around the world, powered by Snapdragon technology. Additionally, Qualcomm will also advise Manchester United on improving Old Trafford’s mobile connectivity in order to enhance fans’ experience on match days.
Victoria Timpson, CEO of Alliances and Partnerships at Manchester United, says, “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love. Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm, says, “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport. We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”
About Manchester United
Manchester United is one of the most popular football teams in the world. In its 144-year heritage, the club has won 66 trophies, including 20 League titles and 3 UEFA Champions League titles. The club has developed into one of the world’s leading sports brands and a global community of 1.1 billion fans and followers.
The club generates revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting, and match day.
Qualcomm claims to be the world leader in 3G, 4G, and next-generation wireless technology innovations for more than 30 years. Currently, they are also pioneering the way to 5G with new products to revolutionise industries, including automotive, computing, and IoT, allowing millions of devices to connect with each other.
The company’s offices across the UK specialise in design, research and development, and sales operations across numerous business lines.