Going to Slush startup festival in Helsinki is a great opportunity for any startup. But actually pitching there because influentials from the startup-world think you’ve earned a spot, might be even better. eFarmer managed to pull that off by winning two tickets and a spot on stage during a pre-Slush Pitching Competition. CEO and founder Michael Utkin: “Honestly, I didn’t expect to win.”
TomTom of agriculture
Calling eFarmer the TomTom of agriculture is not far from the truth, according to Michael Utkin. The startup based in Noordwijk has an antenna and software for tractors that can be used by farmers to track their position on the field. The accompanying software enables them to be more efficient than ever. “It lets farmers see when they skipped a part of their land, or when they did a part twice”.
Pre-Slush pitching competition
eFarmer won their tickets and their right to pitch on Slush during a special pre-Slush pitching competition which was organized by DutchBasecamp, RVO, The Finnish Embassy in the Netherlands and Slush. A panel consisting of serial entrepreneur Boris Veldhuijzen van Zanten, Hella Hueck (RTL), Claire Boonstra and Frans Nauta choose the best pitch out of a selection of ten startups. Utkin: “The judges liked the fact that we have a B2B startup with lots of potential to scale up.”