Amsterdam-based Crisp, an app-only supermarket focused on seasonal and local food, announced on Thursday, that it has secured €35M in a funding round from existing as well as new investors, including top Dutch entrepreneurs and family funds.
Supporting investors include Adriaan Mol (Mollie, Messagebird), John Caspers (Adyen), Sanne Manders (Flexport), Thomas Plantenga (Vinted), as well as seasoned retail executives like Sander van der Laan (Ahold, Action, Douglas) and family offices such as Bookmakers Investments, Timeless Investments, and Strikwerda Investments.
Also VC’s Keen Ventures and Target Global are again participating in the round.
Tom Peeters, co-founder and CEO at Crisp says, “We are proud of this funding round, in the current challenging tech climate. We’ve proven to investors we can stay on course with a healthy product and business model, in a turbulent economy.”
The Dutch company will use the funds to build a better food system.
Pursuing B Corp certification
To increase its impact, Crisp is pursuing B Corp certification and aims to achieve a fully carbon-neutral operation by year-end.
Peeters adds, “Building a better food system is one of the biggest challenges of our generation. B Corp, the independent label that assesses strict sustainability criteria, helps us to further institutionalise sustainability into our own operation.”
Crisp: On a mission to change European food system
Founded by Michiel Roodenburg, Tom Peeters, and Eric Klaassen in 2018, Crisp is the supermarket app that delivers groceries to the doorstep throughout all of The Netherlands and Belgium.
A software and operations system has been designed exclusively for local and seasonal products, ensuring the shortest possible distance from farm to fork.
The Dutch company offers customers throughout the country access to more than 900 small-scale suppliers, demonstrating that circularity, zero waste, and responsible farming can have a place in the mass market.
Crisp continues to grow at 30 per cent, at significantly higher margins and supported by a deeply differentiated offering and high customer loyalty
“A typical basket is a weekly shop of 30 products, with a value of €85, and 90 per cent of orders come from repeat customers.” Peeters continues.
“Margins are supported by a continuous cost rationalization and an increased efficiency in our supply chain. That was also necessary, given the high inflation. We are not immune to that. The result is that we are on track for The Netherlands being profitable before summer and Belgium following the year after, as we launched in that market only a year ago,” he concludes.