Amsterdam-based PXR, an independent media company, announced on Tuesday, May 16, that it has acquired Bright.nl, a renowned tech media brand.
Bright.nl, founded in 2005, has been part of RTL Nederland since 2015.
The acquisition will allow Bright.nl to further position itself as a market leader in the interface between technology and lifestyle.
“We are taking a wonderful step in the company’s growth by recruiting Bright,” says Ernst Keyzer, general manager of PXR.
“We are the market leader in the Netherlands in the men’s and sports category, but we want to broaden our portfolio. We can do that by attracting a great brand like Bright. We are very excited about the Bright team’s enthusiasm and the opportunities ahead,” adds Keyzer.
PXR’s extensive portfolio includes several notable brands, such as Voetbal International, GPblog, VoetbalPrimeur, and Babybytes. The acquisition of Bright.nl will provide PXR with an even broader reach and enhance its market position.
Bright is already a significant player in the technology media space. With 488k followers on TikTok, 307k on YouTube, 61k on Facebook, and 47k on Instagram, Bright is the largest tech channel in the Benelux region.
Their podcast also stands out as one of the most listened-to in their portfolio, further solidifying their position as the largest tech channel in the Benelux region.
No longer fits with RTL Nederland’s strategic
Over the years, Bright has been integrated into RTL News. However, the PXR acquisition now gives the brand its platform again.
Sven Sauvé, CEO of RTL says, “Bright has been part of RTL since 2015. Over the years, the brand has achieved a large reach, especially on social media platforms such as YouTube and TikTok. The brand no longer fits in with RTL Nederland’s strategic plan, but is interesting for other publishers such as PXR. I am very pleased that Bright and the employees involved can continue to build there in a prominent place.”
The website, www.bright.nl, has already been launched and will serve as the primary platform for the brand going forward.
“After eight years, we thank RTL for the opportunities that have led to enormous growth,” says Erwin van der Zande, and editor-in-chief of Bright. Brand. The future is bright!”
PXR: Independent Dutch media company
PXR is an independent Dutch media company that combines publishing with media sales, web development, and events.
With Voetbal International, VoetbalPrimeur, and GPblog, PXR is strongly represented in the sports media.
The Dutch company also works with several brands with parenting and entertainment themes.
PXR is located in Amsterdam and has 150 employees.