Automotive MediaVentions (AMV), a Dutch online car market and parent company of Gas Pedal.nl, AutoTrack, and AutoWereld, announced on Monday that it has acquired Utrecht-based online car platform Bynco from AutoBinck Group.
This move solidifies AMV’s position as the market leader in the Dutch online car market with 4.5M monthly visitors.
Offers personalised assistance
Founded six years ago by AutoBinck, Bynco was the first online car webshop that offered personalised assistance to potential buyers in finding and delivering the right car to their doorstep.
Jeroen Veldman, director of Bynco says, “Since 2017, we have opened up the used car market with the establishment of Bynco. Year after year we have grown significantly in the number of cars on the platform and in sales, but also in the service we provide to car dealers and buyers.”
“By joining forces with the AMV brands, we can further accelerate this growth. The reach of AMV brands means that many more car buyers can reap the benefits of buying their next car online. The car companies will have accelerated access to a considerably larger market with which they can significantly increase the number of sales transactions,” adds Veldman.
Streamline the car-buying process
The acquisition of Bynco by Automotive MediaVentions now enables car buyers to purchase their desired vehicle entirely online, a significant step forward in the digitalisation of the automotive industry.
With the ability to browse, compare, and purchase vehicles from the comfort of their own home, Automotive MediaVentions’s platform aims to streamline the car-buying process significantly.
Sander van den Hout, director of Automotive MediaVentions, says, “Bynco is the perfect addition to our current platforms AutoTrack.nl and Gas Pedal.nl. With the acquisition of Bynco, we are taking a step further in the service we offer the car buyer, namely the convenience of buying a car online.”
“Car companies plug into a running e-commerce platform without having to invest. This means that they also have an extra salesperson 24/7 outside the opening hours of the showroom, with whom they can address an ‘online-only’ customer group that they would otherwise not be able to reach, or would be difficult to reach. Together with the car companies, we strengthen our competitive position in relation to foreign (pure) online retailers,” adds van den Hout.
