Kyiv-based Getpin, a SaaS online marketing tool provider, announced on Monday that it has secured $400K (approximately €365K) in a Seed round of funding from Czech venture capital fund Presto Ventures.
The Ukrainian company will use the funds to scale the product in Central and Eastern Europe and expand into Latin America.
Getpin: Helping businesses manage their online presence
Founded in 2019 by IT entrepreneur Volodymyr Leshchenko, Getpin enables clients to synchronise their business information and customer reviews across various online services, including Google Business Profile, Bing Places for Business, Apple Business Connect, and Facebook Graph API.
The Getpin solution empowers users to streamline various tasks through a unified account.
Users can efficiently update information across multiple business locations on platforms such as Google, Apple, Bing, OpenStreetMap, and other maps.
The platform also facilitates the centralised management of customer reviews and messages from diverse sources, including Google Maps, Facebook, Otzyvua, and more.
With the inclusion of a feedback moderation service, businesses can enhance their overall rating by increasing the prevalence of positive reviews.
Additionally, the solution enables users to centrally publish company news and promotional offers across all locations, providing a comprehensive and integrated approach to managing online presence and engagement.
Getpin says its clients experience a 30 per cent increase in location visits, improved search engine results, and automated processes for review analysis and client requests.
Since 2022, the company has successfully implemented AI solutions in its product to solve practical problems, such as:
- Detection of problems by displaying business information
- Autonomous processing of reviews
- Generation of texts and photos for creating posts
Getpin’s clients are represented by over 100 Central and Eastern European companies, ranging from large to small businesses. All of them have offline points of sale or provide services.
In Ukraine, Getpin works with Nova Poshta, Oschadbank, FUIB, Stihl, Fora, the Podorozhnyk pharmacy chain, and many others.
In Poland, the client portfolio includes Pekao Bank, the second-largest bank in the country.
In 2021, Getpin entered the Estonian market, followed by the Polish market in 2022, where the company received a grant under the Poland Prize program and concluded an agreement with the country’s second-largest state-owned bank, Bank Pekao S.A.
The team also participated in the acceleration programs of Google Partners Tech Incubator Program in Warsaw (2019), the Polish accelerator Space3a (2022), and the Challenger AI Accelerator in 2023, from which it graduated by taking 1st place at Demo Day.
“Since the start of Getpin, we’ve had an ambitious goal – to build a large global company that will become a leader in the international market. Our success is based on a profound understanding of customers’ needs and our commitment to resolving their problems. Therefore, we strive to attract like-minded people with shared values, a sense of humour, and irony – this helps us develop a transparent and effective multicultural organisation inside Getpin,” says Getpin founder and CEO Volodymyr Leshchenko.
Presto Ventures is a Prague-based VC firm investing in fast-growing tech companies and empowering ambitious startup founders across the broader CEE region.
The VC focuses on early-stage B2B software startups and online marketplaces.
With €100M AUM at the beginning of 2023, the VC is exiting Fund I, investing from Fund II, and opening Fund III.
Presto Ventures usually enters companies with a €200k to €1.5M investment, then follows up until Late Seed or Series A.
“Volodymyr is an incredibly dedicated founder who is determined to make Getpin a success no matter what. We have seen how effectively he has overcome the difficulties associated with the pandemic and the unfolding of war. The sustainable development of the product in such difficult conditions and its successful expansion beyond the borders of Ukraine convinced us to support the scaling of Getpin,” says Roman Novacek, Partner in Presto Ventures.