Building a digital product for the very first time is exciting. Any founder can confirm that it is also scary, a ton of work with an uncertain outcome. Let’s face it: your first product is unlikely to be your best. It will probably even suck. There are numerous ways you can mess it up, only a few to get it right. Daniel Spijker has brought several products to the market and is now Managing Director at digital product studio Tapptitude, where he helps others to build good products. He is eager to share tips on how to hit the ground running with an MVP (minimum viable product) people will actually love.
Why startups fail
Everybody loves to share success stories. This website is full of them. But it is good to face the hard truth as well: The majority of startups won’t move past the MVP phase. Creating a minimal viable product is a huge step before going to the market. It is not the product you’ve had in mind when setting out, but it is doable within the timeframe and considering the resources. More importantly, it is viable in the market.