If a product is to succeed, it must raise atleast 90 percent of its funding in the first two days on Indiegogo. That is why a startup needs a large and loyal community.
This is only one of the lessons that the team behind Travis the Translator, the start-up of the year, wants to share with other ‘inventors’. Therefore it has launched The Product Garage, a company that helps hardware producers to optimally launch an innovative product.