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Taxify, an Estonian ride-hailing company is active in over 30 countries. Now, it has taken the next step in its carrier. It is now rebranded Bolt, which is a brand offering electric scooters on a sharing platform. The company appears to have removed “taxi” from the name as it is focusing on the broader transportation platform.
As of now, this ride-hailing service offers card and motorbikes. It will soon integrate e-scooter sharing too. The startup aims to reach over 25 million people in 30 countries using its app.
Rebrands as Bolt
Taxi has announced that they are just changing the name and logo. The company has clearly confirmed that the app will go to new heights with fast arrival times and great ride prices.
The company has chosen to rebrand itself as Bolt as it is the name of its new electric scooter service. Moreover, its new name means speed and electricity. It is believed that the future will be completely electric.
Notably, passengers and drivers do not have to download any new app. Once they open the app on their smartphone, it will automatically reflect as Bolt. And, the app will inform them about the name change. The new logo and design changes will be gradually rolled out to the users.
Urban transportation made easier
Taxify was founded in 2013 by Markus Villig and Martin Villig with the intention to make urban transportation faster and easier. The first product was a taxi dispatch platform. Since then, the startup has grown into a broader platform and has been providing cars andmotorbikes for its users. So far, it has raised €161 million funding from Daimler, China’s Didi, Korelya Capital and other investors.
Challenges to meet
Talking about challenges, the company is yet to launch its full service in London, which is the biggest ride-hailing market in the continent. Since 2017, Bolt has been trying hard to get the license and approval to operate in the city. And, it is bullish to get the same in the coming months.
Stay tuned to Silicon Canals for more updates in the tech startup world.
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I wonder how successful this concept is going to be. Especially if they are taking it to London, where for instance Felyx is already operational, they might meet a lot of competition there.