Femtech ventures are creating a women-centric niche in the market and are attracting investments to encourage the development of products and services targeted at enhancing women’s health. While femtech is a wide sector and fertility and technology used to handle the same come under it.
As per reports, one in six couples finds it difficult to conceive and seek the help of treatments for the same. As a result, the global fertility market is estimated to be valued over $16.8 billion and is likely to hit $31 billion by 2013. To make use of the booming business, startups like Apricity have started receiving investments.