Detergents are one of the most common pollutants that affect the environment that decrease the breeding ability of the aquatic organisms by releasing toxins and depleting oxygen in the water. However, this remains to be an overlooked pollutant and the environmental impact continues across the world. To put an end to this, a UK-based startup smol has come up with an eco-friendly detergent subscription service.
Innovative laundry, dishwash products on offer
UK’s leading detergent subscription service smol is the fastest-growing laundry brand as well. It was founded in 2018 by Paula Quazi and Nick Green (both ex-Unilever employees) to make it evident that little things can make a huge difference. The startup delivers high-performance and sustainable laundry capsules and dishwasher tablets at almost 50% of the cost of similar products from leading brands. Its products are vegan, eco-friendly and cruelty-free and come in a plastic-free packaging.