This Swiss SaaS startup uses AI to be the ‘guru’ of customer service; raises €4.1M

Customer’s today have high expectations! And, it doesn’t just end with a sale. Besides the products or services that work for them, they want to buy from the companies that make it easy to get help when they need it. 

If a business can’t meet its customers’ demands, they will reach out to its competitors. The initial customer service setup is a key differentiator and as crucial as the product or marketing strategy for a company.

Raised €4.1M funding

In this context, GUURU, a Zurich-based startup, was founded to help companies excel in customer service. Recently, the Swiss startup announced a $5M (approx €4.1M) funding in Series A extension, bringing the total to $7.9M (approx €6.6M). 

The round was led by Spark Invest and joined by existing investors Investiere, EquityPitcher Ventures, and Swiss Post Ventures. The fund will be used to expand market reach in Europe and support GUURU’s ambitious growth plans.  

About GUURU

Founded by Antoine Meier, Benno Marbach, and Tonio Meier in 2016, GUURU is a Customer Interaction Solution that combines AI with the human experience of product users.

While most of the companies tend to opt for a chatbot or self-service options and limit access to human support, GUURU claims to offer a smart solution, which combines AI with human support.

The Swiss-based startup provides companies with an end-to-end omnichannel solution to resolve all first-level support inquiries through a single platform solution. 

Notably, the repeated questions can, therefore, quickly be identified and automated. It’s worth mentioning that AI recognises the content of the question and sends it to the best source of knowledge. Customer requests can therefore be answered around the clock, with the best possible quality at the lowest possible cost. 

As per the company, this approach allows a company’s customer service agents to remain focused on complex customer cases. Today, customers in 12 different languages and regions benefit from the always-on support of GUURU.

“It is obvious that machine learning-powered solutions are the future in customer service. The fact that GUURU combines it with peer-to-peer support makes this solution so powerful and exciting. We strongly believe that involving the community is a big differentiating factor to the common automated approaches on the market.” says Martin Altorfer, founder of Spark Invest.

Main image credits: GUURU