Takeaway.com exec Brent Wissink joins bloomon: How Dutch startup became the Netflix of flowers

In a recent development, Bloomon, the Dutch online flower delivery service has appointed Brent Wissink, CFO of Takeaway.com to take care of the company’s supervisory board.

With this move, Brent Wissink becomes the fourth member of the company’s supervisory board, where he joins the likes of Robert Jan Galema, managing director at INKEF Capital; Duco Sickinghe, managing partner at Fortino Capital; and Rolf Bixner, a partner at Tablomonto.

At the Takeaway.com, Brent Wissink works on company’s expansion, leading the integration of a number of acquisitions and the Initial Public Offering.

bloomon raised € 21 million during Series B funding

Late 2016, the Amsterdam-based scaleup also popularly known as the ‘Netflix of flowers’ raised a huge €21 million in Series B financing led by Benelux venture capital firm Fortino Capital; INKEF Capital, Partech Ventures, and bloomon’s angel investors also participated in the round. At present, blooman has got a total funding amount of $26.9M in two funding rounds.

Operates in six European markets!

Based out of Amsterdam, bloomon currently operates in 6 countries in Europe: the Netherlands, Germany, Belgium, Denmark, France and the UK. In addition to that, the company is planning for more further expansion in a bid to increase its user base each year. In fact, the company is strategically positioned in the Netherlands, the world’s largest flower export industry.

Founded in 2014 by Patrick Hurenkamp, Bart Troost, and Koen Thijssen, the online flower delivery service dispatches fresh flowers directly from the grower to the buyer.

Unique approach with subscription service!

This unique approach makes sure that the buyers get exceptionally fresh, long-lasting flowers with outstanding quality. In addition to it, the company also offers subscription-based service, just like Netflix where the customers can arrange flower delivery online on regular weekly, biweekly, or monthly basis as per their convenience.

Europe contributes €20 billion!

It’s worth mentioning here that Europe contributes more than €20 billion out of estimated €50 billion in the global flower retail market. On top of that, more than 50% of the cut flowers sold in France comes from none other than The Netherlands.

“bloomon shows courage and ambition by disrupting the traditional flower industry. The company brings flower delivery to the next level through supply chain innovation, which enables them to deliver bouquets to consumers within 36 hours after being directly sourced from growers. This unique approach, combined with the strategy to build a fast-growing online consumer brand, makes bloomon an exciting company to support in its further growth.” – Brent Wissink, CFO, Takeaway.com.

“We are excited to welcome Brent to our supervisory board. His experience with a very successful Dutch tech company is very relevant for our current and future growth phase, and we look forward to working together.” – Patrick Hurenkamp, founder and CEO, bloomon.

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