This Danish startup wants to become ‘the Netflix of stock photography,’ launches AI text search feature in 40 languages

Based out of Aarhus, JumpStory was established in 2018 after founders Jonathan Low, and Anders Thiim judged the stock image market in need of radical innovation, having experienced first-hand the frustrations marketers experience everyday sourcing images.

In the latest development, the MarTech startup from Denmark has raised $1 million (approx €903K) after two rounds of funding and also launched an AI text search feature in 40 languages that allow marketers to save time by using marketing copy to run image searches.

Jumpstory’s co-founder Jonathan Low:

The stock image industry is outdated, overpriced, and overcomplicated. It seems to be more about uploading millions and millions of visuals rather than about their impact. At JumpStory, we are entrepreneurs and marketers by heart, and we know that both groups spend way too much time searching for authentic images. We want to solve their problem by making it super easy to find authentic visuals – and at the same time helping out with predicting which photos will create the desired results.

Notably, JumpStory’s platform is characterised not only by its AI-powered search tools but also by the authenticity of the content itself. This platform provides images that look and feel natural, and feature real people of all ages and appearances, unlike traditional stock image providers like Shutterstock and iStock.

Additionally, JumpStory has another AI feature ‘HighJumper’ that narrows down search results even further by flagging those images expected to perform best in front of an audience.

It’s worth mentioning that the platform aims to disrupt the $3 billion industry with its AI-powered subscription platform, using neuromarketing principles and a ‘works where you do approach’ which sees it integrate with other MarTech software and platforms so marketers can search, edit and use images directly.

Furthermore, the company is developing the AI capabilities of its platform, improving its bias filter to ensure a fairer representation of images for particular searches, and refining its editing tool.

Main image picture credits: JumpStory

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