Recently, several news publications reported about New York City-based digital agency Wunderman’s (WPP) acquiring a majority stake of Dutch marketing technology company Emark. With that, one of the questions that people wondered about is the reason behind the strategic move.
Although we can’t list all of the exact reasons why WPP chose to buy a majority stake of Emark, we can at least point out one very obvious reason based on opinions by industry experts. The Haarlem-based marketing tech company Emark founded in 2000 highly specialises in providing marketing and advertising technology solutions for companies seeking a more data-driven, personalised customer interaction. Meanwhile, WPP is a digital advertising agency.