Amsterdam taxi-tech scale-up Cabture signs deal with TCA to fit 300 cabs with tablets

The Amsterdam-based taxi-technology scale-up Cabture will provide 300 cars from the Taxi Centrale Amsterdam (TCA) with a Cabtab: an interactive tablet that gives passengers access to entertainment, information, and free Wi-Fi. TCA, accordingly, invests in service, entertainment, and a pleasant travel experience, and expresses the ambition to provide all TCA taxis with a Cabtab in due time.

“We are proud to cooperate with the largest regional taxi company in the Netherlands. In TCA, we’ve found a solid partner, who invests in new technology and innovative services in the taxi industry. It shows that TCA is committed to innovation and expansion of the service package. This brings us one step closer to our ultimate goal: ensuring that travel time is not a waste of time, but feels like an enrichment”, says Louaie El Rowidi, founder of Cabture.

TCA pioneers with an interactive tablet

After a successful one-year pilot, TCA fits more and more taxis with Cabture-tables. Within a foreseeable period, 300 taxis will have an interactive tablet and eventually, a Cabtab will be installed in every TCA taxi. A nice success for the scale-up, since TCA has about 1250 taxis.

Assessment and monitoring taxi ride

The Cabtab from Cabture allows the passenger to stream live TV, make orders and reservations, consult news and information about attractions and offers access to Wi-Fi. The passenger can also charge his phone and leave a rating for the taxi ride. With this, TCA wants to optimize the service for the passengers. Passenger assessments are shared with the management of the Amsterdam taxi company.

As Hedy Borreman, director of TCA comments, “these tablets increase the service during a taxi ride and our passengers benefit from this. Compared to other companies in the market, we already distinguish ourselves on reliability, quality, and service. Allowing customers to rate a cab ride in the taxi enables us to continuously monitor our service and optimize it where necessary.”

Business taxi ride and advertising opportunities

The TCA also serves the business passenger with the Cabtab: he or she can use the tablet to, for instance, make reservations for a hotel or restaurant. The return ride can also be booked instantaneously via the touchscreen.

Above all, companies can share a message via the Cabtab, if the passenger in question is transported via TCA. Companies specifically have the option to order a taxi with a Cabtab. This way they can thank the passenger for their visit, for example to their restaurant, club or hotel. It is possible to advertise via the interactive displays.

Taxi Amsterdam TCA image provided by Shutterstock

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