Based out of London, Moteefe was founded in 2015 with a mission to enable brands and retailers of all sizes, with global ambitions, to turn their creative ideas into unique and personalised merchandisable products within minutes.
Recently, the company has raised $5 million (approx €4.5 million) in a Series A round led by Gresham House and Force Over Mass Capital. According to the company, the funding will be used to expand into new geographies, including Australia and LATAM, launch new products for large retailers, and invest in scaling its operations.
For the uninitiated, Moteefe provides an end-to-end technology platform for entrepreneurs, influencers, and (micro) retailers wanting to design, create, and sell customised products, such as printed t-shirts or engraved jewelry. Brands use the platform to design new products and publish these in real-time to a white-labeled Moteefe store, or their platform, for sale within minutes.
This UK company‘s network of 15 production and fulfillment partners across Europe, USA, and Brazil makes it the ideal solution for micro-retailers and entrepreneurs who want to take their business global.
Mathijs Eefting, co-founder and CEO of Moteefe, comments:
Our goal when we started the company three years ago was to create the easiest and most powerful way for anyone to design, sell, and scale their product ideas around the world. The sheer volume of products created by the thousands of merchants working with Moteefe brings powerful economies of scale, enabling small businesses using our platform to pass on savings as well as produce timely, relevant personal content for their customers.
Last year alone, more than 200 Moteefe customers sold over $100,000 worth of merchandise, with some selling over $1 million. Brands, including entrepreneurs, use the platform to instantly capitalise on the latest trends, including viral content and personalisation, addressing consumers’ increasing demand for choice and relevance.
Now, major retailers are also starting to show interest, as they too need to quickly provide on-demand products and have an easy way to test new ideas — challenges for which their incumbent systems and supply chain are just not prepared. This new funding will enable us to continue to work with entrepreneurs and retailers from all sizes around the world.
Moteefe has offices in London, Lisbon, and Hanoi and has driven millions of transactions for thousands of micro-retailers and brands.
Main image credits: Moteefe
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