London-based on-demand wellness app Urban pulls in $10M funding to accelerate expansion plan

Nothing beats a good massage after a heavy work day! The ride-on-demand business model first popularized by Uber is getting into other fields including natural health and wellness at a rapid phase. Lately, a lot of companies has been utilising the ‘massage-app’ space, where consumers can schedule a massage without much advance notice.

Democratising wellness!

Urban, a London-based app aiming to democratise wellness has roped in $10 million (approx €9 million) funding in Series B round led by Accelerated Digital Ventures (ADV) and supported by existing investors Passion Capital and Felix Capital. Furthermore, this latest round of investment comes at a time when the company is nearing profitability.

For the uninitiated, Urban offers on-demand massage, mani-pedi, facial and osteopathy services via its official app. Customers can book an appointment at home or office anytime from 8 am to 11:30 pm. Right now, the company is planning to recruit a team of 30 engineers in Lithuania.

“Our new Vilnius office will be instrumental in helping to evolve our service,” said Giles Williams, co-founder and CTO of Urban. “The Lithuania team will work on all aspects of our marketplace platform, including its award-winning client apps, practitioner business software, corporate offering and data science projects.”

Treatment at your convenience

Back in November 2018, the company expanded its on-demand services including osteopathy, facial, and nail services. Having said that, Urban is planning to utilise this fund to expand its service offering and its business reach.

Urban founder Jack Tang said: “We’re excited to partner with ADV in the next stage of our growth and ambition. ADV’s long-term investment philosophy aligns with our plans to grow sustainably and organically, improving our already robust unit economics.

“Our goal is to become the one-stop shop for on-demand wellness services, and with the services we offer today, we’re just getting started.”

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