Going international with a startup isn’t easy. While startup founders might feel they are ready, there are some trivial errors, if not asserted earlier, could cause a set-up to fail. This article provides you with insights on some of the most common mistakes a startup makes while crossing borders. Isabel Brouwer is the CEO of DutchBasecamp, an organisation which helps Dutch startups scale internationally. Brouwer helps Dutch startups connect and network with people by offering classes, coaching and more. Here are some of those fallacies, as per Brouwer, which addressed beforehand, could help pave the way to success for a startup.
Lack of preparation
It is rightly said, expect the best but prepare for the worst. The same principle applies to startups that are planning on going international. Preparation is an indispensable tool and scaling without proper and extensive research is most likely to lead to failure. One needs to conduct plenty of research as to where they are scaling, if they have enough resources, contacts, whether their product is a good fit for the next market and more.