A country full of incubators and accelerators that produce the brightest ideas. A long history of technological innovation and the birthplace of unicorns such as Skype, Spotify and iZettle. Sweden seems like the perfect place for startups and scaleups. As you would expect, in such a highly developed environment, competition is fierce. Fredrik Hånell, a business developer at EIT Digital, supports scale-ups that want to enter the Swedish market. He shares his thoughts on scaling up to Sweden.
Fredrik Hånell supports Swedish scaleups who want to expand to other markets in Europe or beyond and foreign scale-ups who want to enter the Nordic countries Sweden, Norway and Denmark. The EIT Digital Accelerator helps European tech companies in the field of Digital Wellbeing, Industry, Finance, Tech* and Cities. As such, Hånell is currently involved in the transition of five different scale-ups, as they make way to the Nordic markets. It is safe to say, he is an expert on what to do and not to do if you are trying to make it in Sweden.