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Technology has penetrated into all aspects of our lives. As it is highly integrative, it has penetrated into all business sectors. And, the hotel industry is one of the fields that has witnessed a lot of benefits due to the advancement in technology. The notable advantages of being a tech-savvy hotel include enhancing customer service, efficient use of energy and resources and being competitive than the other hotels.
On the whole, the efficient implementation of technology will have a direct impact on customer satisfaction. The digital alternative to the traditional operations of a hotel no longer depends on the front desk or reception for bookings and amenities. By providing accessible technology at the fingertips, hotels can elevate the whole guest experience to a great extent offering immense convenience.
Here, we detail the existing and upcoming advancements that digital technology will bring to the hotel industry. Do give it a read.
#1 Smart devices that are connected
Smart devices are none other than the everyday gadgets that we use that let us stay connected wirelessly. With the advancement in technology, these devices can increase efficiency, minimise energy costs and provide the best room experience without unnecessary human intervention. The IoT industry is booming right now and helps in controlling appliances such as kettles, heating, lighting and blinds. With these smart devices, guests can enjoy the best experience by controlling these devices.
#2 Robots handle intelligent tasks
Robots have already been deployed in many industries for a long time. Now, these have made their way to the hospitality industry so that the hotels can be made more customer-friendly. Modern robots resemble humans and perform a slew of intelligent tasks. The use of hotels in the hotels is an emerging digital trend and is already in use in a few hotels in Japan. Robots are used at the front desk to answer queries of guests, carry the luggage to their rooms, provide room service by bringing snacks and cooled drinks and manage the cloakroom.
#3 Recognition technologies offer many services
Recognition technologies play a stellar role across several industries including the hotel business. Facial recognition, fingerprint scans and retain scans are commonly deployed techniques and can be used to simplify transactions without much staff contact. For instance, finger recognition can facilitate quick payment and facial recognition can be used for check-out. With facial recognition, customers can enter the room without a physical key.
#4 Virtual Reality to take a tour around
These days, Virtual Reality (VR) content is increasing on a consistent basis. The ultimate use of VR is to take users into a world that is specially created for them. With this technology, the booking process can be made effective as customers can take a look at their rooms and a virtual tour around the hotel. This way, they will know the facilities that the hotel has to offer and the attractions that are around.
#5 Augmented Reality for a better experience
Augmented Reality generates useful digital overlays in the form of graphical content or information. This will give guests an experience of what is located in their surroundings. With this technology, users can get relevant information about the hotel and places around it. If there is a unique history related to the hotel, then the events can be highlighted by the app with augmented reality. Further advancements are likely to increase the opportunities for creativity.
#6 Integrated chatbots to answer human inquiries
Chatbots are widely deployed to answer queries, provide a quick response time, utilise staff only for complex and urgent tasks and more. These chatbots can be integrated online for the convenience of customers. Some hotels create physical chatbots to respond to human queries in speech. It will deploy artificial intelligence to analyse the data to provide fast responses and helpful suggestions. All of these aspects will lead to better customer satisfaction.
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