In a recent announcement, Amsterdam-based blockchain startup Attrace has successfully raised €1 million from investors in a private sale. Attrace has developed its own blockchain system to bring websites and advertisers together in a decentralized manner.
This concerns affiliate marketing, where there is no direct relationship between the publisher and the advertiser. The publisher receives revenue from generated revenue from the advertiser if one of the advertisements ensures revenue for the advertiser. A third party, the affiliate marketer, registers all clicks / leads, calculates the income and usually calculates a commission of twenty percent.
Attrace wants to break open the affiliate marketing market and in a short time gained a million euros from private investors to further develop its own blockchain. The blockchain that Attrace builds on is intended as an alternative for affiliate marketing companies so that advertisers and publishers, such as websites, can make their own arrangements without the intervention of a third party.
Erwin Werring, CEO: “The Attrace blockchain registers every click / lead / referral, regardless of whether an action is subsequently taken by the end user. The big advantage of this is that it makes it impossible to adjust statistics afterwards. This means guaranteed correct payment to performance and full transparency for the publisher and advertiser. ”