In a recent announcement, Amsterdam-based blockchain startup Attrace has successfully raised €1 million from investors in a private sale. Attrace has developed its own blockchain system to bring websites and advertisers together in a decentralized manner.
This concerns affiliate marketing, where there is no direct relationship between the publisher and the advertiser. The publisher receives revenue from generated revenue from the advertiser if one of the advertisements ensures revenue for the advertiser. A third party, the affiliate marketer, registers all clicks / leads, calculates the income and usually calculates a commission of twenty percent.