In a recent announcement, Amsterdam-based blockchain startup Attrace has successfully raised €1 million from investors in a private sale. Attrace has developed its own blockchain system to bring websites and advertisers together in a decentralized manner.
This concerns affiliate marketing, where there is no direct relationship between the publisher and the advertiser. The publisher receives revenue from generated revenue from the advertiser if one of the advertisements ensures revenue for the advertiser. A third party, the affiliate marketer, registers all clicks / leads, calculates the income and usually calculates a commission of twenty percent.
Attrace wants to break open the affiliate marketing market and in a short time gained a million euros from private investors to further develop its own blockchain. The blockchain that Attrace builds on is intended as an alternative for affiliate marketing companies so that advertisers and publishers, such as websites, can make their own arrangements without the intervention of a third party.
Erwin Werring, CEO: “The Attrace blockchain registers every click / lead / referral, regardless of whether an action is subsequently taken by the end user. The big advantage of this is that it makes it impossible to adjust statistics afterwards. This means guaranteed correct payment to performance and full transparency for the publisher and advertiser. ”
Attrace has designed its own blockchain that can store 6000 clicks per second on chain at extremely low costs. The startup develops the blockchain on Golang, a new programming language built by Google.
Werring: “The expectation is that the impact of this system will be very large because the lack of transparency at the moment has a restraining effect on the global growth of affiliate marketing.”
Attrace expects to be able to realize the first fully autonomous sale on the network before the end of this year.
“Attrace has a first in-house,” says Werring. “It is the first blockchain project that can solve the large transparency problem in affiliate marketing. With Attrace there will never be more questions about the reliability of the data and questions about which party has really achieved what sales. ”
Currently the affiliate market in the Netherlands accounts for around 150 million euros per year. The development of the affiliate market started about twenty years ago and has gradually grown into an industry with an annual cost of 12 to 13 billion dollars worldwide.
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