Adyen, the Dutch fintech unicorn, has announced that it will be expanding its operation to the Middle East. The Amsterdam-based company opened a regional office in Dubai to closely manage its business in the region.
Sander Maertens, Head of Middle East for Adyen, says “For us, it’s important to be able to offer local expertise to our merchants — that’s why opening a local office is essential.”
Partners with local payment providers
With Dutch company’s presence in the Middle East, its existing merchants from other markets can enter the new region easily. “Investing in our global reach to support our merchants is something we’re constantly working on — and this is a very interesting region for them,” said Pieter van der Does, co-founder and CEO of Adyen. “There’s happening a lot in the Middle Eastern markets, and we’re excited to be a part of it.”
Further, the fintech firm has partnered with various major local payment providers like Fawry, Mada, Meeza, KNET, NAPS, BENEFIT, and OmanNet.
Rolled out ‘Giving’ feature for charities
Last month, Adyen rolled out Giving – a product feature that enables it’s merchants to accept charitable donations during the online and in-store checkout process. The fintech company partnered with a host of brands to launch Giving, including Gap Inc., Delivery Hero, and Crocs.
Founded by entrepreneurs Pieter van der Does and Arnout Schuijff in 2006, Adyen is an online payment platform that enables businesses to organise and process their payments from customers via different channels. There are more than 250 different payment methods both online and offline.
The company serves customers including Facebook, Uber, Spotify, Casper, Bonobos, and L’Oréal. It operates in the Netherlands, Brazil, Singapore, the United Kingdom, Canada, Australia, South Korea, Hong Kong, Mexico, China, New Zealand, Malaysia, India, Japan, and the United States.
To date, the Netherlands company raised €293M funding, and its valuation stands around €47.3B, according to Dealroom. Recently, Picnic, Rabobank and Adyen collaborated to introduce a new pilot program for Netherlands-based customers so that they can add Maestro debit cards as a new payment method in Picnic.