If you build it, they will do absolutely nothing. Recruiting your first few customers is essential when getting your startup off the ground. They’ll help you refine your product and market positioning, and provide social proof for your company. The bad news: customers are highly unlikely to passively stumble upon your offerings. The good news: founders have sales superpowers, like authenticity, ability to change the product quickly, and a deep understanding of their problem domain.
Guest blog by Patrick McKenzie