Madrid-based LLYC Venturing, a venture arm of LLYC SA, global communications and public affairs consulting firm, announced on Wednesday, November 16th, that it has invested €100K in Amsterdam-based Digital Audience, specialising in new digital marketing strategies.
The announcement comes five months after the Spanish company invested in Erudit, a Florida-based firm that uses Artificial Intelligence to improve company talent management.
LLYC Venturing: What you need to know
Founded in 2021, LLYC Venturing was born as LLYC’s corporate venture initiative to support the entrepreneurial ecosystem through investment in startups in incipient phases in the communication, marketing, and public affairs sectors.
Marta Guisasola, Partner, Global CFO, and CEO of LLYC Venturing, says, “Digital Audience meets our LLYC Venturing value proposition of supporting disruptive technology by supporting them at a commercial and strategic level.”
Further, LLYC Venturing plans to allocate up to €5M in 20 projects over the next four years, investing between €50,000 and €500K.
The Spanish VC intends to invest in companies across Europe, Latin America, and the US that develop Artificial Intelligence, Blockchain, Virtual Reality, IoT, or Enterprise Software technologies with SaaS models applied to the communication, marketing, and public affairs sector.
Digital Audience: What you need to know
Founded in 2015 by Ruben Niet, Digital Audience has created a platform for large companies that want to manage their advertising campaigns in compliance with the new General Data Protection Regulation without having to depend on the data extracted today through cookies.
Your First-Party Data Solution (data obtained through company sources, such as the web or social networks) allows advertisers to broaden their knowledge of their audiences and activate them more effectively in advertising campaigns.
The company has obtained 38 clients and an accumulated turnover of €1.6M in 2021.
Adolfo Corujo, Partner, and CEO of Deep Digital Business, say, “Digital Audience fits perfectly with LLYC Venturing’s orientation to improve the firm’s competitive position toward developing an ecosystem of data-centric solutions to solve the complex challenges of our clients. In this way, we reinforce our commitment to innovation and technologies deployed in an environment of privacy and first-party data to guarantee the effectiveness of marketing in secure environments.”