Marketing- & Adtech

London-based audience platform for publishers and advertisers Permutive secures €64.6M from SoftBank

Permutive is rebuilding data in programmatic advertising to protect privacy.

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Marketing- & Adtech

DoubleVerify to acquire Berlin-based ad verification company Meetrics to bolster its EMEA footprint

Meetrics offers media quality measurement and solutions, including viewability, brand safety and suitability, audience verification and ad fraud prevention.

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Marketing- & Adtech

Amsterdam-based rich media and video ad marketplace JustPremium acquired by US-based GumGum; here’s why

JustPremium is a platform for programmatic rich media.

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Marketing- & Adtech

Rotterdam-based martech company Spotler Group acquires Dutch customer data platform Squeezely

Spotler Group acquires Squeezely, a CDP (Customer Data Platform) software company that is used for business needs and marketing.

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Klarna acquires Stockholm’s influencer marketing platform APPRL as social shopping surges

Klarna has announced that it has acquired Stockholm-based SaaS startup APPRL, which basically allows content creators and retailers to work together.

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Gaming & Virtual Reality

Valve announces new handheld gaming device ‘Steam Deck’ to compete with Nintendo’s Switch: All you need to know

It’s no secret that portable gaming devices are dying slowly due to the rise of mobile gaming. Last year, Nintendo ...

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Marketing- & Adtech

Hopin continues its acquisition spree; buys Attendify, an integrated event marketing platform

Hopin is now enhancing and expanding its event marketing suite with the acquisition of Attendify - a SaaS-based in-person virtual & hybrid event platform.

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French startup Artur’In raises €42M from PSG to make digital marketing accessible to all local businesses; here’s how

Digital marketing startup Artur’In says it is on a mission to make digital marketing accessible to all companies.

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Amsterdam-based Pride Capital Partners and Belgium’s AtlasInvest Holding invest in Amsterdam’s Spotzer

Spotzer is a media group that provides full-service solutions for creating and maintaining online content for search engines and social networks.

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Romania-based martech startup ProductLead bags €600K to develop its marketing platform and expand across Europe

ProductLead helps businesses gather content and activate influencers, to help them sell more through social media.

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Marketing- & Adtech

Intracto Group acquires Amsterdam-based digital marketing agency Orangedotcom; here’s why

With Orangedotcom’s acquisition, Intracto Group claims to emphasise again that it is further developing an integrated full-service agency.

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Marketing- & Adtech

Austria’s App Radar acquires Spanish competitor TheTool to be the one-stop-shop for app marketing products

The acquisition follows App Radar recording a second straight year of turnover doubling.

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Marketing- & Adtech

London-based audience platform for publishers and advertisers Permutive secures €64.6M from SoftBank

Permutive is rebuilding data in programmatic advertising to protect privacy.

|

Marketing- & Adtech

DoubleVerify to acquire Berlin-based ad verification company Meetrics to bolster its EMEA footprint

Meetrics offers media quality measurement and solutions, including viewability, brand safety and suitability, audience verification and ad fraud prevention.

|

Marketing- & Adtech

Amsterdam-based rich media and video ad marketplace JustPremium acquired by US-based GumGum; here’s why

JustPremium is a platform for programmatic rich media.

|

Marketing- & Adtech

Rotterdam-based martech company Spotler Group acquires Dutch customer data platform Squeezely

Spotler Group acquires Squeezely, a CDP (Customer Data Platform) software company that is used for business needs and marketing.

|

Klarna acquires Stockholm’s influencer marketing platform APPRL as social shopping surges

Klarna has announced that it has acquired Stockholm-based SaaS startup APPRL, which basically allows content creators and retailers to work together.

|

Gaming & Virtual Reality

Valve announces new handheld gaming device ‘Steam Deck’ to compete with Nintendo’s Switch: All you need to know

It’s no secret that portable gaming devices are dying slowly due to the rise of mobile gaming. Last year, Nintendo ...

|

Marketing- & Adtech

Hopin continues its acquisition spree; buys Attendify, an integrated event marketing platform

Hopin is now enhancing and expanding its event marketing suite with the acquisition of Attendify - a SaaS-based in-person virtual & hybrid event platform.

|

French startup Artur’In raises €42M from PSG to make digital marketing accessible to all local businesses; here’s how

Digital marketing startup Artur’In says it is on a mission to make digital marketing accessible to all companies.

|

Amsterdam-based Pride Capital Partners and Belgium’s AtlasInvest Holding invest in Amsterdam’s Spotzer

Spotzer is a media group that provides full-service solutions for creating and maintaining online content for search engines and social networks.

|

Romania-based martech startup ProductLead bags €600K to develop its marketing platform and expand across Europe

ProductLead helps businesses gather content and activate influencers, to help them sell more through social media.

|

Marketing- & Adtech

Intracto Group acquires Amsterdam-based digital marketing agency Orangedotcom; here’s why

With Orangedotcom’s acquisition, Intracto Group claims to emphasise again that it is further developing an integrated full-service agency.

|

Marketing- & Adtech

Austria’s App Radar acquires Spanish competitor TheTool to be the one-stop-shop for app marketing products

The acquisition follows App Radar recording a second straight year of turnover doubling.

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