Did you know that there are more than 1900 types of edible insects? And that more than 2 billion people all over the world enjoy these for their daily meals? Those are not only fun facts useful for your next pub quiz, but also gave inspiration to Marvin from Germany and Czechs Daniel and Radek, who became experts in entomophagy. This practice recognizes and stimulates the consumption of insects. With this expertise in the human consumption of insects and a professional chef who likes to make things delicious they started SENS.
A flying Kickstart
The first step into the brand awareness of SENS was to spread their product of cricket flour energy bars around. By approaching influential food- and sport bloggers SENS hoped to gain some media attention. And so they did! Within a short period of time, the positive reaction of bloggers together with the successful crowdfunding campaign on Kickstarter not only created a community of interested people, it also brought up €13.000 that can be used for the production of the first pre-ordered batch.