The crowdfunding campaign of Plugify ended in quite a high note. The goal of the Amsterdam startup was to raise €200,000, which they cleared right after launching the campaign. The startup ended up with almost €690,000. Even after the deadline, pledges kept pouring in for the booking platform for live artists. The funding currently approaches €750,000.
Booking.com for artists
Plugify is a platform which makes finding and booking a live artist or musician a lot easier. CEO and co-founder Eline Leijten experienced the inefficiencies of the music business first hand when performing with the Hermes House Band. With Plugify she aims to make bands more accessible by becoming a Booking.com for live artists. This includes a lowest-price-guarantee. The ease of use and lower margins, compared to booking agents, should make it attractive for the participating artists as well.