Chauffeur-Privé, a French rival to the car-hailing app Uber has been rebranded Kapten. This move is meant to make it sound less French so that it can expand to other markets in the next couple of years.
Founded in 2011 by Omar Benmoussa, Othmane Bouhlal and Yannick Hascoet in Paris, Kapten is one of the leading ride-sharing players in the country with 2 million users. It was launched in Lisbon recently and has managed to gain 80,000 users in the city. It is all set to launch its service in Geneva next week and London in a few weeks. The French startup aims to operate in 15 cities by 2020.